Facebook will not remove a fake video of boss Mark Zuckerberg from Instagram that falsely portrays him boasting he can “control the future” thanks to stolen data.
The doctored clip was uploaded to Instagram – which is owned by Facebook – in a bid to test the company’s moderation tools.
It’s what’s known as a “deepfake” video, in which AI is used to manipulate real footage of someone – often celebrities – to make them look like they’re saying something they haven’t.
Previous efforts have shown a fake Barack Obama calling Donald Trump “a total and complete dips**t.”
A sinister deepfake of Zuckerberg was uploaded to Instagram four days ago in-part to test how quickly the company can weed out fake clips.
In it, the 35-year-old is shown boasting about his power over the data of billions.
“Imagine this for a second: One man with total control of billions of people’s stolen data, all their secrets, their lives, their futures,” Zuckerberg’s likeness says.
“I owe it all to Spectre. Spectre showed me that whoever controls the data, controls the future.”
The video was created by British artists Bill Posters and Daniel Howe, who paired up with Israeli AI firm CannyAI to make the clip.
It’s part of a UK art exhibition called Spectre, which aims to show “how our behaviors are predicted, and influenced, both online and in the voting booth”. Deepfake videos of Kim Kardashian and Donald Trump are also part of the exhibition.
The videos were built in-part to test whether Facebook would find and remove them, but it appears the company isn’t taking the bait.
A spokesperson told The Sun that Facebook will not be removing the Zuckerberg clip.
“We will treat this content the same way we treat all misinformation on Instagram,” they said.
“If third-party fact-checkers mark it as false, we will filter it from Instagram’s recommendation surfaces like Explore and hashtag pages.”
Last month Facebook, refused to remove a deepfake video of US politician Nancy Pelosi even after it was viewed millions of times.
Footage of the House speaker was doctored to slow down her speech and make her appear drunk.
One of many versions on Facebook was viewed over 1.4million times, and shared 30,000 times, before it was taken down. Facebook denies removing it.
Branding the clip a “cheap fake,” the House Intelligence Committee chair reportedly said Congress will investigate deepfakes ahead of the 2020 election.